When LVM was retained by Sumitomo Realty & Development on behalf of 666 Fifth Avenue, the 40-year-old office building, despite its prominent address, was struggling to compete with more modern towers and fill a great deal of vacant space.

LVM began a media program that imparted a modern, forward-looking image to both the building and its management, focusing on high-tech upgrades and a range of other improvements. The building was repeatedly mentioned in The New York Times, Crain's New York Business, the tri-state-area real estate trades (especially those read by the all-important brokerage community) and other media.

After our campaign was completed, the building was virtually fully leased. Sumitomo's representative wrote to LVM: "The exposure this property received through LVM's efforts was even more than we hoped for . . . LVM gave us significantly greater results than had the same dollars been spent on pure advertising."