For many years we represented a successful law firm with a nationwide securities practice.

When we first spoke, our client had appeared on selected radio and television programs from time to time. But he had never attained visibility in the significant print media he felt would validate his credentials. He came to us primarily for that purpose. We centered a print media program around two types of story angles: (1) issues and trends related to the client's practice; and (2) the client's potentially newsworthy cases.

Our campaign quickly produced favorable exposure in The Wall Street Journal, Barron's, Business Week, The New York Times, USA Today, nationally disseminated articles by the Associated Press and Reuters, articles in journals aimed at other professionals (such as Accounting Today and Physicians Financial News), and interviews on the PBS Nightly Business Report and CBS News in Los Angeles.

The client obtained new cases directly as a result of this exposure, including a multi-million-dollar arbitration in Boston. In addition, the media "validation" of his expertise helped him obtain a contract with John Wiley & Son, which published his book on guarding against investment fraud.