Professional

Since 2000, LVM has represented the project management firm Levien & Company. After several discussions with Crain's New York Business about a small business profile of Levien, we arranged an interview of the company's principal. And only days after the article appeared in print, the firm received several inquiries about their services, and had a substantial increase in requests for proposals. Indeed, the interest generated from the Crain's piece specifically led to three new assignments and the need to hire several people.


For RKT&B, a New-York based architect, we have arranged several features in the New York Times and in Crain's New York Business. We supported these efforts with stories in trade publications, in addition to introducing the company's principals to key journalists. We also secured a listing of RKT&B as one of the nation's top multi-housing architects in Multi-Housing News.

The client has told us that business contacts that they have not heard from years have been congratulating them on their publicity and discussing future business opportunities.


In the summer of 2005, a prominent international attorney approached LVM Group with a problem: he was able to attract significant media in Europe, but was relatively ignored in the United States, and the media he was able to generate was not turning up the new business leads he had hoped for. We proposed a multi-level marketing communications plan to leverage his success in Europe and build a presence in the United States through speaking engagements, by-lined articles, as well as media interviews with numerous national publications. The results were remarkable: we secured several bylined articles in key publications such as the National Law Journal and Newsweek, we placed an impressive profile in Business Week, and succeeded in publicizing his case work in the Miami Herald and the Washington Post. What's more - through our Pinnacle network, the attorney was able to branch out into several new markets and do the same. LVM Group was also instrumental in going beyond media relations to assist in the creation of compelling marketing collateral materials, and providing the law firm with all the tools necessary to turn their media placements into new business leads.


International architectural firm Perkins & Will decided it needed public relations assistance to bring greater visibility to its New York operations. While a leading force in Chicago and elsewhere, P&W was under-appreciated in the nation's largest city.

LVM crafted an array of pitches to targeted media, positioning P&W as a leader in several different practice areas. One result was a substantial profile in Crain's New York business, instantly giving the firm credibility with the general business audience in the region.

Crain's New York Business later mentioned P&W again, this time for the firm's activities in China. The article placed P&W in the same league as such other key players as Citibank, Pfizer and AIG.

LVM also placed the firm in a major feature written for the New York Times business section on office design. P&W was pitched for its expertise in corporate interiors, which resulted in a prominent mention for the firm and a principal's being quoted. Meanwhile, the P&W healthcare practice was bolstered on two other key occasions - first, when Crain's included a women's wellness center on Long Island in a roundup article on how hospitals are seeking to expand off-campus services, and then in Health Facilities Management for the same wellness center.


LVM was retained by Lee Harris Pomeroy Architects when the firm was hired by the New York City Transit Authority to renovate several of the City's subway stations. The firm wanted to increase its presence in a city known more for its architectural gems above ground.

After approaching seven different reporters at the New York Times, we struck gold. A lengthy feature article about the architect and his subway work appeared on the cover of the Metro section. Photographs and architectural renderings accompanied the article. The architect received numerous phone calls after the story appeared, and he was even asked to give a commencement speech at his alma mater.

LVM also arranged another article in the key trade magazine ENR (Engineering News-Record), which profiled the renovation from a more technical perspective. At the same time, we arranged for a bylined article on architecture and transportation to appear in American City and County, a magazine distributed mostly to municipal and state government officials.

Additional interviews with the New York Times resulted in a major article that further discusses one of the redesigned stations.


For many years we represented a successful law firm with a nationwide securities practice.

When we first spoke, our client had appeared on selected radio and television programs from time to time. But he had never attained visibility in the significant print media he felt would validate his credentials. He came to us primarily for that purpose. We centered a print media program around two types of story angles: (1) issues and trends related to the client's practice; and (2) the client's potentially newsworthy cases.

Our campaign quickly produced favorable exposure in The Wall Street Journal, Barron's, Business Week, The New York Times, USA Today, nationally disseminated articles by the Associated Press and Reuters, articles in journals aimed at other professionals (such as Accounting Today and Physicians Financial News), and interviews on the PBS Nightly Business Report and CBS News in Los Angeles.

The client obtained new cases directly as a result of this exposure, including a multi-million-dollar arbitration in Boston. In addition, the media "validation" of his expertise helped him obtain a contract with John Wiley & Son, which published his book on guarding against investment fraud.

 
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