We represented a dentist who developed a successful non-surgical treatment for periodontal disease. While his patients spoke glowingly about the results, word of mouth — pun intended — was not enough. He wanted to bring this new treatment to the attention of the healthcare community to educate the public about alternatives to painful and costly surgical procedures.

LVM began an intense media campaign to generate awareness. Our client's procedure was profiled by the Wall Street Journal, various Internet health sites, several women's magazines and the NBC and CBS affiliates in New York. These stories, which aired on both the evening and late night news, resulted in more than 250 new patients.