For 7-1/2 years, we handled all public relations activities for a New York bank.

LVM's efforts produced results ranging from a long front-page article in The Wall Street Journal to two features in Forbes to a homey feature in the New York Daily News, and just about everything in between. The president was so pleased with the Wall Street Journal article that he ordered 75,000 reprints as a marketing tool.

But our work for the bank extended far beyond press relations. We wrote the copy for the bank's New York Times and Washington Post op-ed advertising, which reflected management's position on public banking issues. We also wrote the copy for the bank's brochures and statements of condition, and — in many cases — its internal communications, as well.